Is there anyone in the English-speaking world who has never received a breezy letter from the splendidly named Tom Champagne, informing them - if memory serves - that they have successfully completed two of the three steps needed to win rich pickings from the Reader's Digest?
Unfortunately, step one was having a letterbox, step two opening good old Tom's letter. That still left somewhat long odds against collecting one of the wonderful cash-or-kind prizes on offer.
This is not to say that no one ever won. Happy faces of past winners were always included in the accompanying bumf. But the real purpose of Tom's cheery approach was to twist your arm on this or that book or other item Reader's Digest was trying to flog. You could still enter the competition without making a purchase, but these entries were to be made in distinctive No envelopes setting you apart as someone with the audacity to turn down self-evidently desirable goods and still expect a windfall.
Needless to say, I fell for it time and again when younger and sillier, ending up with all manner of unwanted books without the least hint of a prize. Oh, there may have been the odd consolation, cheapo trinkets of some sort designed to reassure you that there really were winners. But my status as a non-millionaire was never threatened.
Winners, proper winners, there must undoubtedly be. Tom's job was - is? - simply to make it look as if you had a real chance of becoming one, too.
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